Effective Email
Starts Here
Refine Your Message.
Engage Your Audience.
Deliver Your Impact.
and Automate Everything Possible.
You have a mailing list... Now what?
I'm going to guess, this is what you CURRENTLY Automate:
- Collecting Email Subscribers
- Paying $$ for email marketing Software
- Popups that promise a newsletter, discounts, updates...
And this is what you DON'T Automate:
- A welcome flow that engages subscribers
- Segmenting clients based on interest or purchase history
- Sending relevant emails based on interest
DTC Email Campaigns
DTC Email Campaigns
Transactional Messaging
Newsletter Design
So... what does FerrumRed do?
#1 - Refine Your Message
First, we work with you to figure out what your offer really is. Especially for small businesses, this can be really hard. But it is an incredibly important step. Once we figure that out, we help you craft your socials, website and emails to make one cohesive message - Your offer.
#2 - Engage Your Audience
“Engagement” is a weird word. Here is what we mean:
Getting your ideal audience to reply to messages (or even open them), click links, share your mission and buy products is, at our core, what we help you do. A huge part of that is in refining your message for the ideal customer. The second step is to find out who is interested in which part of your offer, and getting content in front of them that they actually want to see.
#3 - Deliver Your Impact
We use your data, from your list, to create and send content relevant for your contacts.
Who is signing up for your list, and why are they doing it? - We will find out, and build you a system so you can always be in-the-know.
Then, and only then, can we make an actual impact on your audience, leading to an impact in sales. (A positive one)
#4 - Automate Everything Possible
Automations are a double edge sword, put in the wrong place, they create confusion and frustration.
But used correctly, they can ease the burden of consistency, and we like that.
So, we take a slow, data driven approach to automations, and implement them one-by-one as we have proper data, so we never annoy your mailing list.