At FerrumRed LLC, we take email compliance seriously. As an email marketing agency, we ensure that all email campaigns we create, manage, and send on behalf of our clients fully comply with the CAN-SPAM Act, enforced by the Federal Trade Commission (FTC). Our goal is to uphold the highest standards of ethical and legal email marketing while maximizing engagement and results.
We strictly adhere to the following CAN-SPAM Act regulations:
1. Accurate Header Information
We never use false or misleading "From," "To," "Reply-To," or routing information.
The sender name and email domain will always accurately represent the sender.
2. Truthful Subject Lines
Our subject lines are never deceptive and always reflect the actual content of the email.
3. Clear Identification as an Advertisement
If required, we clearly disclose when an email is a marketing message.
4. Including a Physical Address
Every marketing email includes a valid physical postal address (our client's or our own, as applicable).
5. Providing an Easy Opt-Out Option
All marketing emails contain a simple, clearly visible way for recipients to opt out.
We honor all opt-out requests within 10 business days with no hidden conditions or fees.
6. Opt-Outs Are Permanent
Once someone unsubscribes, we do not sell, rent, or transfer their email address to any third party
The only exception is if the address is shared with a company assisting us in compliance.
7. Monitoring Third-Party Partners
If we work with partners or third-party email platforms, we ensure they comply with CAN-SPAM regulations.
We take full responsibility for all emails sent on behalf of our clients.
8. Respecting Subscribers and Members
Even if a recipient is a subscriber or member, they still have the right to opt out of marketing emails.
We ensure that transactional emails (like purchase confirmations) do not contain deceptive marketing elements.
Non-compliance with the CAN-SPAM Act carries fines of over $50,000 per violation. A costly risk that we help our clients avoid. Beyond legal compliance, ethical email marketing builds trust, enhances deliverability, and leads to better engagement with real customers.
By partnering with FerrumRed LLC, you can be confident that your email marketing campaigns are CAN-SPAM compliant, legally sound, and optimized for success.
For any questions regarding our compliance policies, feel free to contact us.